Role: Freelance Copywriter
JaM Cellars is creating a fabulous lifestyle wine brand online with fun and topical content. With distribution to over 18K subscribers and over 75K Facebook fans, I work with the JaM team to create engaging and entertaining content to keep Butter fans head over heels in love with the brand.
Fun, irreverant and a little pun-ny, The Scoop is JaM Cellar's outlet for all the happenings for the brand. We crafted plans for holiday weekends, all the insider info for BottleRock (JaM Cellars is the presenting sponsor) and tips and tricks on how to enjoy Butter, Jam, Toast and California Candy in your every day life.
With over 75K Facebook fans, JaM Cellars has a lot of eyeballs on this content. The wine sells itself, so our focus is to create content that promotes the lifestyle of enjoying JaM Cellars wine on the reg'. We celebrate silly holidays and sing the praises of drinking Butter with your besties.