The Brief

Sea Bird Wines is a boutique producer that is crafting high quality wines without the pretense. Prior to taking on the project, Sea Bird was selling their wine purely on referral traffic. The goal was to revamp their website, create a social media platform, and build a loyal email following to sell out future allocations. 


Web Redesign

Role: Project manager | Brand Strategist

The original Sea Bird Wines website was in need of a revamp. Working with a professional web designer, we created a site that was clean and modern, with the main goal of driving new visitors to join the email list.

We also created a blog to fill with content to support sales initiatives and boost organic SEO. You can see the latest blog posts here.

BEFORE website revamp

BEFORE website revamp

AFTER website revamp

AFTER website revamp



Prior to the project, Sea Bird Wines did not have a social media presence.

I activated a page, and started generating relevant content. Posting schedules coincided with email campaigns to support a consistent brand message. I was responsible for storytelling, photography and the basic graphic design to support this content. 

Email Campaigns

Email is the core of the Sea Bird allocation sales. Using Mailchimp, we set up a welcome email for new subscribers, a new landing page to support our Native Advertising initiative and supporting email automations for every phase.

Native Advertising Campaign